Client
Year
Brand New Website
Carried a rebrand through to a site that converts
Bettermade led content planning, user journeys, responsive UX and Figma design system work so Ignition’s new brand supports global client engagement, with a website that helps triage prospects and reportedly tripled conversion rates post‑launch.
About the project
After the rebrand, Ignition’s challenge was not just a new logo—it was telling a bigger story about client engagement, commerce and community, while making the brand feel cohesive from product to marketing. They engaged Bettermade to help turn the new brand into a content‑rich digital destination that could attract prospects, support existing customers and act as a magnet for talent.
Bettermade was engaged to:
Run content planning workshops and map user journeys across the new site.
Create high‑fidelity wireframes for key pages to support purchasing decisions.
Implement the new Ignition branding in a responsive website design.
Build a robust Figma design system and support assets for global rollout.
Challanges
Ignition serves multiple regions and segments—accounting firms, advisors, and professional services—each with different needs and levels of digital maturity. The rebrand needed to show the evolution from proposal tool to client engagement and commerce platform, without losing existing customers or confusing new ones landing on the site for the first time.
Key challenges:
Organising a large amount of content into clear journeys for prospects evaluating Ignition.
Keeping visual and UX alignment between the product, website and digital marketing collateral.
Giving internal teams a design system and structure they could extend without heavy agency involvement.
What we delivered
Content planning and user journeys
Bettermade led content planning workshops with Ignition’s team leads across marketing, product and customer success. From there, detailed user journey maps were created to visualise how different types of visitors move through the site—from first impression to trial or demo—so content and CTAs could be placed logically.
Wireframes and responsive UX
High‑fidelity wireframes were developed for key pages, ensuring each one contained the information and structure needed for prospects to understand Ignition’s value, compare solutions and move toward a decision. The site was designed responsively across phone, tablet and desktop, so Ignition’s story and CTAs land cleanly on any device.
Design system and brand implementation
Working closely with Ignition’s design team, Bettermade implemented the new brand across the website, aligning typography, colour, components and interaction patterns with the product experience. Together, the teams built a robust design system in Figma, enabling Ignition to rapidly produce new content and pages while maintaining brand consistency.
Brand support and launch assets
Ahead of the brand launch, Ignition had a range of assets that needed updating—social media, email templates, website heroes and additional pages. Bettermade helped prioritise, redesign and deliver these pieces so the new Ignition brand felt consistent across touchpoints from day one.
Outcomes
Six months after launch, Ignition reported that the new website’s conversion rate had tripled, giving the company a stronger digital engine for global growth. With clear content structure, a modern responsive site and a shared design system, Ignition’s teams can now create and ship new digital experiences faster, while keeping the rebranded platform cohesive for customers and prospects worldwide.
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