Client
Year
Pitch Deck
Arkeus wins second meetings and a $25M Series A with focused investor decks
Bettermade designed an 8‑page teaser and full pitch deck that turn Arkeus’s autonomous optical systems, defence deployments and USD 150m+ pipeline into a clear Perception Intelligence story investors can read in minutes, then diligence in depth.
About the project
Ahead of its A$25 million Series A, Arkeus needed investor materials that respected how VCs actually work: a fast, skimmable teaser to earn the second meeting, and a full deck for deep diligence. They were already generating USD 4.2 million revenue at 65% YoY growth, with 150+ systems deployed and a USD 150m+ opportunity pipeline, but their existing materials were too dense for a first pass.
Bettermade was engaged to:
Design an 8‑page teaser deck Arkeus could email to investors, readable in under five minutes, focused on problem, product, traction and pipeline.
Build a full investor deck that expanded the story into technical architecture, competitive benchmarks, deployments, revenue model and use of funds.
Keep a single narrative and visual language across both, so investors saw one coherent story from first email through to partner meeting.
Challanges
Arkeus sits at the intersection of sensors, edge AI, autonomy and defence procurement—a stack that can overwhelm in a 20‑slide pitch.
The deck needed to resonate with both generalist investors and defence specialists, spanning concepts like HSOR coverage, degraded visual environments, perception failures and program‑of‑record paths across AUKUS markets.
Key challenges:
Framing the perception bottleneck (“seeing is not the same as understanding”) in a way non‑technical investors could grasp immediately.
Showing how HSOR, S‑HSOR, OTG and the Orient software platform form one Perception Intelligence platform, not just discrete products.
Presenting revenue, pipeline and down‑select status so the A$25m raise felt tied to de‑risked opportunities, not just ambition.
What we delivered
Teaser deck to secure second meetings
Bettermade first designed an 8‑page teaser deck that Arkeus used as a fast, email‑ready overview for new investors. In a few pages, it covered the shrinking decision window, the perception bottleneck, Arkeus’ Perception Intelligence platform, key defence deployments, revenue and pipeline, giving investors enough conviction to take a second meeting without overwhelming them.
Full investor deck for deep diligence
Once investors were engaged, Bettermade’s full pitch deck gave the detailed story: HSOR and OTG products, the Orient software platform, competitive performance, deployments across Australian and US defence forces, the USD 150m+ pipeline and the planned use of the USD 15m raise. Both decks shared one visual language and narrative spine, so investors saw a consistent story from the first email through to partner meeting.
Outcomes
The final pitch deck presents Arkeus as a category‑defining Perception Intelligence platform with credible traction, a differentiated product stack and a clear route into defence programs of record. While the A$25 million Series A was the result of many factors, the deck gave Arkeus a crisp, investor‑ready narrative that helped connect frontline need, technical advantage and a substantial, de‑risked growth pipeline for allied defence markets.
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