About us

Good technology gets misread every day. That's the whole reason we exist.

Bettermade helps deep tech founders make their companies easier to understand, easier to value, and easier to back.

Who we are

Two people who got tired of watching good technology get misread.

We kept meeting founders with genuinely hard technology and a deck that made investors work too hard. Not because the founders couldn't explain it, but because nobody had helped them decide what to leave out.

Bettermade is Jolene and Long. She writes the story, he directs how it looks, and you deal with both of us from the first call to the last file. No account managers, no juniors, no handovers. Sydney based, and your material stays in Australia.

Jolene Chang

Story + Messaging

Jolene Chang

Story + Messaging

Long Truong

Creative Direction

Long Truong

Creative Direction

Results

The results we’ve delivered, measured in outcomes that matter to founders.

We measure success not just in design quality, but in the momentum our work creates for clients.

$49m+

Capital raised by deep‑tech and software clients backed by decks and brands we’ve helped shape.

18+

Campaigns, launches and major brand rollouts delivered across deep tech, SaaS and professional services.

9 in 10

of clients we've shipped a first project for has come back for a second.

$49m+

Capital raised by deep‑tech and software clients backed by decks and brands we’ve helped shape.

18+

Campaigns, launches and major brand rollouts delivered across deep tech, SaaS and professional services.

9 in 10

of clients we've shipped a first project for has come back for a second.

NICE WORDS

"Bettermade delivered our pitch deck with incredible flexibility and speed. Long was fantastic to work with!"

Simon Olsen

CEO, Arkeus

Team

How we run a project

One kickoff where we push hard on the story, because everything downstream depends on it. Weekly working sessions, not status calls. You see rough thinking early, not a reveal at the end. If something isn't working, we tell you in the session rather than three weeks later in a deck.

Awards

Selected work

The companies who trusted us with the material that had to land.

Main Sequence Ventures portfolio companies

Deep tech brands and decks built for teams raising from tier-one investors.

Main Sequence Ventures portfolio companies

Deep tech brands and decks built for teams raising from tier-one investors.

Smokeball

A refreshed global legal software brand rolled out across the US, UK and Australia.

Smokeball

A refreshed global legal software brand rolled out across the US, UK and Australia.

Ignition

A rebrand carried through into a conversion-driven website and design system.

Ignition

A rebrand carried through into a conversion-driven website and design system.

Main Sequence Ventures portfolio companies

Deep tech brands and decks built for teams raising from tier-one investors.

Smokeball

A refreshed global legal software brand rolled out across the US, UK and Australia.

Ignition

A rebrand carried through into a conversion-driven website and design system.

Contact

You'vedonethehardpart.Let'smakesuretheroomunderstandsit.

You'vedonethehardpart.Let'smakesuretheroomunderstandsit.

We work with a small number of Australian deep tech teams each year, usually in the months around a raise. Tell us what you're working on and where it's stuck.

Contact

You'vedonethehardpart.Let'smakesuretheroomunderstandsit.

We work with a small number of Australian deep tech teams each year, usually in the months around a raise. Tell us what you're working on and where it's stuck.

© 2026 Bettermade. All rights reserved.

© 2026 Bettermade. All rights reserved.

© 2026 Bettermade. All rights reserved.

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